5 questionsBrutal honesty required

Where are you wasting time on support that doesn't grow the business?

These are real operator problems — low-ROI work that steals time from growth, product, and customer experience. Answer honestly.

1) You answer the same "where is my order/booking/status?" question...

Even though the information already exists somewhere in your docs or system.

2) You personally step in because staff or tools aren't sure what the correct answer is.

Refund rules, pricing exceptions, edge cases that only you know.

3) Support interrupts work that actually makes money.

Sales follow-ups, marketing, ops improvements, partnerships.

4) Messages outside business hours sit unanswered.

You reply later — if the customer is still interested by then.

5) You spend time on support tasks that clearly aren't worth your hourly rate.

But someone still has to do them, and that someone is you.